How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 00:17
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
What misfortune led to an important discovery?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Baseball Opens MCWS With 7-4 Win Over Arizona - Coastal Carolina University Athletics
Good marketing is doing this well.
Place
Price
People
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)